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Selected:User Interviews Opportunity Solution Tree Architecture Communication Canvas Opportunity Interview

Criterion	UX Research User Interviews	Product Discovery Opportunity Solution Tree	Architecture Architecture Communication Canvas	Product Discovery Opportunity Interview
Purposedifferent	When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.	When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.	The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design.	When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent	Low	Medium	Medium	Medium
Timedifferent	30–60 min per interview	1-2 h Setup, laufend	60-120 min	30-60 min je Interview
Participantsdifferent	1 participant per interview	2-6	2-8	5-12 Interviews
Formatsame	Workshop + async	Workshop + async	Workshop + async	Workshop + async
Outputdifferent	Interview Notes, Themes, Insight Summary	Opportunity Solution Tree, Experiment Backlog, Learning Log	Communication Canvas, Stakeholder Messages, Architecture Communication Plan	Interview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap	QualitativeResearchCustomerDiscovery	DiscoveryOutcomesExperimentsOpportunity	ArchitectureCommunicationStakeholdersCanvas	DiscoveryInterviewsOpportunityCustomer

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