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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for ALPEN Method
Operations
ALPEN Method
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30–60 min per interview1-2 h Setup, laufend10-20 min daily30-60 min je Interview
Participantsdifferent
1 participant per interview2-615-12 Interviews
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryOpportunity Solution Tree, Experiment Backlog, Learning LogDaily Plan, Time Estimates, Review NotesInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
QualitativeResearchCustomerDiscovery
DiscoveryOutcomesExperimentsOpportunity
PlanningTime managementProductivityOperations
DiscoveryInterviewsOpportunityCustomer
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