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| Criterion |  UX Research User Interviews |  Product Discovery Opportunity Scoring |  Product Discovery Concierge MVP |  Product Discovery Jobs to Be Done |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–60 min per interview | 60-120 min | 1-4 Wochen | 1-3 Wochen |
Participantsdifferent | 1 participant per interview | 3-6 | 3-10 Kunden | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Opportunity Score Table, Top Outcomes | Concierge Learnings, Service Blueprint, MVP Risks | Job Stories, Outcome Statements, Opportunity List |
Tagsno overlap | QualitativeResearchCustomerDiscovery | PrioritizationDiscoveryOutcomesNeeds | MVPValidationServiceDiscovery | CustomerOutcomesNeeds |