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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of Specification by Example with a method-specific labelled workspace.
Agile
Specification by Example
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When business rules need to become precise, it ties language, example, and test together. It sorts work by value, risk, and delivery ability. The result is captured as an Example Table and Acceptance Tests.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30–60 min per interview30-60 min je Interview60-90 min pro Feature1-2 h Setup, laufend
Participantsdifferent
1 participant per interview5-12 Interviews3-62-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryInterview Notes, Opportunity Themes, Customer QuotesExample Table, Acceptance TestsOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsOpportunityCustomer
AgileRequirementsExamplesBehavior-Driven Development
DiscoveryOutcomesExperimentsOpportunity
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