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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30–60 min per interview30-60 min je Interview1-3 h1-4 h
Participantsdifferent
1 participant per interview5-12 Interviews2-83-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryInterview Notes, Opportunity Themes, Customer QuotesCause Tree, Evidence Notes, CountermeasuresProblem Statement, Cause Hypotheses, Confirmed Causes, Action Plan
Tagsno overlap
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsOpportunityCustomer
Root causeTreeIncidentQuality
Root causeProblem solvingQualityIncident
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