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Selected:User Interviews Opportunity Interview Opportunity Solution Tree Hypothesis Prioritization Canvas

Criterion	UX Research User Interviews	Product Discovery Opportunity Interview	Product Discovery Opportunity Solution Tree	Product Discovery Hypothesis Prioritization Canvas
Purposedifferent	When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.	When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.	When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.	When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.
Complexitydifferent	Low	Medium	Medium	Medium
Timedifferent	30–60 min per interview	30-60 min je Interview	1-2 h Setup, laufend	60-90 min
Participantsdifferent	1 participant per interview	5-12 Interviews	2-6	3-8
Formatdifferent	Workshop + async	Workshop + async	Workshop + async	Workshop
Outputdifferent	Interview Notes, Themes, Insight Summary	Interview Notes, Opportunity Themes, Customer Quotes	Opportunity Solution Tree, Experiment Backlog, Learning Log	Prioritization Canvas, Hypothesis Backlog
Tags1 shared	QualitativeResearchCustomerDiscovery	DiscoveryInterviewsOpportunityCustomer	DiscoveryOutcomesExperimentsOpportunity	ExperimentsPrioritizationDiscoveryHypothesis

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