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| Criterion |  UX Research User Interviews |  Product Discovery Opportunity Interview |  Product Discovery MVP Test Matrix |  Product Discovery Opportunity Solution Tree |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–60 min per interview | 30-60 min je Interview | 45-75 min | 1-2 h Setup, laufend |
Participantsdifferent | 1 participant per interview | 5-12 Interviews | 2-8 | 2-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Interview Notes, Opportunity Themes, Customer Quotes | Test Matrix, Test Plan | Opportunity Solution Tree, Experiment Backlog, Learning Log |
Tags1 shared | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsOpportunityCustomer | ExperimentsValidationDiscoveryOptions | DiscoveryOutcomesExperimentsOpportunity |