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| Criterion |  UX Research User Interviews |  Product Discovery Opportunity Interview |  Facilitation Mind Mapping |  Innovation Brainwriting |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 30–60 min per interview | 30-60 min je Interview | 15-45 min | 15-30 min |
Participantsdifferent | 1 participant per interview | 5-12 Interviews | 1-10 | 3-12 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Interview Notes, Opportunity Themes, Customer Quotes | Mind Map, Topic Clusters, Open Questions | Idea sheets, Expanded concepts, Prioritized list |
Tagsno overlap | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsOpportunityCustomer | BrainstormingIdeasMappingStructureFacilitation | BrainstormingCollaborationInclusionIdeas |