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Selected:User Interviews Opportunity Interview Learning Card Opportunity Solution Tree

Criterion	UX Research User Interviews	Product Discovery Opportunity Interview	Product Discovery Learning Card	Product Discovery Opportunity Solution Tree
Purposedifferent	When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.	When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.	The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.	When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent	Low	Medium	Low	Medium
Timedifferent	30–60 min per interview	30-60 min je Interview	25-40 min	1-2 h Setup, laufend
Participantsdifferent	1 participant per interview	5-12 Interviews	1-5	2-6
Formatsame	Workshop + async	Workshop + async	Workshop + async	Workshop + async
Outputdifferent	Interview Notes, Themes, Insight Summary	Interview Notes, Opportunity Themes, Customer Quotes	Learning Card with evidence and next action	Opportunity Solution Tree, Experiment Backlog, Learning Log
Tags1 shared	QualitativeResearchCustomerDiscovery	DiscoveryInterviewsOpportunityCustomer	ExperimentsValidationDiscoveryLearning	DiscoveryOutcomesExperimentsOpportunity

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