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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.
Complexitydifferent
LowMediumHighHigh
Timedifferent
30–60 min per interview30-60 min je Interview1-5 Tage2-4 h
Participantsdifferent
1 participant per interview5-12 Interviews4-123-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryInterview Notes, Opportunity Themes, Customer QuotesLogic Model, Change Objectives, Intervention Components, Evaluation PlanFuture Reality Tree, Negative Branches, Assumption List, Improved Injections
Tagsno overlap
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsOpportunityCustomer
ChangeSystems thinkingCapability
Theory of ConstraintsSystems thinkingChange
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