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| Criterion |  UX Research User Interviews |  Product Discovery Opportunity Interview |  Business Strategy GAP Analysis |  Business Strategy PESTLE Analysis |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–60 min per interview | 30-60 min je Interview | 1-3 h | 1-3 h |
Participantsdifferent | 1 participant per interview | 5-12 Interviews | 2-8 | 2-10 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Interview Notes, Opportunity Themes, Customer Quotes | Gap Matrix, Action Plan, Risk Notes | PESTLE Map, External Risks, Strategic Questions |
Tagsno overlap | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsOpportunityCustomer | StrategyAnalysisPlanning | StrategyMarketAnalysis |