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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.
Complexitydifferent
LowMediumLowHigh
Timedifferent
30–60 min per interview30-60 min je Interview1-2 h1-4 Wochen
Participantsdifferent
1 participant per interview5-12 Interviews2-86-30 Experten
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Interview Notes, Themes, Insight SummaryInterview Notes, Opportunity Themes, Customer QuotesDIBB document, Belief list, Bet list, Learning reportExpert Forecast, Consensus Range, Assumption Notes
Tagsno overlap
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsOpportunityCustomer
StrategyDecisionAssumptionsHypothesis
ForecastingExpertsDecisionStrategy
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