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| Criterion |  UX Research User Interviews |  Product Discovery Opportunity Interview |  Decision Making Constraint Analysis |  Product Discovery Opportunity Solution Tree |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30–60 min per interview | 30-60 min je Interview | 30-90 min | 1-2 h Setup, laufend |
Participantsdifferent | 1 participant per interview | 5-12 Interviews | 2-8 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Interview Notes, Opportunity Themes, Customer Quotes | Constraint List, Hard/Soft Classification, Option Impact Notes, Decision Boundaries | Opportunity Solution Tree, Experiment Backlog, Learning Log |
Tagsno overlap | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsOpportunityCustomer | ConstraintsDecisionPlanningOptions | DiscoveryOutcomesExperimentsOpportunity |