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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.
Complexitydifferent
LowMediumHighHigh
Timedifferent
30–60 min per interview30-60 min je InterviewSeveral meetings plus preparation and analysis; total effort depends on scope2-6 h
Participantsdifferent
1 participant per interview5-12 InterviewsEvaluation team, architects, and relevant stakeholders3-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryInterview Notes, Opportunity Themes, Customer QuotesPrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigationsFMEA Table, Risk Priority, Mitigation Actions
Tagsno overlap
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsOpportunityCustomer
ArchitectureQualityRiskTradeoffsStakeholders
RiskQualityOperationsRoot cause
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