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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Open Space Technology.
Facilitation
Open Space Technology
Paper illustration for World Café.
Facilitation
World Café
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a complex topic does not yet have a fitting agenda, Open Space Technology hands topic ownership back to the participants. The format suits questions that only move forward when real interest determines the order.When a group needs to connect many viewpoints in a short time, World Café creates a calm alternation between closeness and rotation. It sets thinking in motion without forcing the conversation into full-plenary rigidity.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
LowHighMediumMedium
Timedifferent
30–60 min per interview0.5-2 Tage60-180 min30-60 min je Interview
Participantsdifferent
1 participant per interview20-500+12-100+5-12 Interviews
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummarySession Marketplace, Proceedings, Action TopicsTable Notes, Emergent Themes, Shared QuestionsInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
QualitativeResearchCustomerDiscovery
FacilitationLarge groupAutonomy
FacilitationDialogueLarge groupSensemaking
DiscoveryInterviewsOpportunityCustomer
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