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| Criterion |  UX Research User Interviews |  Decision Making OODA Loop |  Product Discovery Learning Card |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30–60 min per interview | 15-60 min je Zyklus | 25-40 min | 45-75 min |
Participantsdifferent | 1 participant per interview | 1-8 | 1-5 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Situation Assessment, Decision Loop, Action Updates | Learning Card with evidence and next action | Test Matrix, Test Plan |
Tagsno overlap | QualitativeResearchCustomerDiscovery | DecisionChangeLearningStrategy | ExperimentsValidationDiscoveryLearning | ExperimentsValidationDiscoveryOptions |