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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30–60 min per interview15-60 min je Zyklus1-2 h2-4 h
Participantsdifferent
1 participant per interview1-84-123-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummarySituation Assessment, Decision Loop, Action UpdatesAlignment Map, Open Issues, Decision Questions7S Assessment, Alignment Gaps, Change Actions
Tagsno overlap
QualitativeResearchCustomerDiscovery
DecisionChangeLearningStrategy
AlignmentStakeholdersStrategyFacilitation
OrganizationStrategyAlignmentChange
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