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| Criterion |  UX Research User Interviews |  Facilitation Mind Mapping |  Innovation Brainwriting |  Facilitation 1-2-4-All |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 30–60 min per interview | 15-45 min | 15-30 min | 10-20 min |
Participantsdifferent | 1 participant per interview | 1-10 | 3-12 | 4-100+ |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Mind Map, Topic Clusters, Open Questions | Idea sheets, Expanded concepts, Prioritized list | Idea List, Shared Insights, Emergent Themes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | BrainstormingIdeasMappingStructureFacilitation | BrainstormingCollaborationInclusionIdeas | FacilitationInclusionIdeation |