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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Paper illustration for Problem Framing Workshop.
Facilitation
Problem Framing Workshop
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.When a team works on symptoms but the real question stays fuzzy, a Problem Framing Workshop sharpens the view of the right problem. It separates observation, interpretation, and target picture from each other.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.
Complexitydifferent
LowMediumLowLow
Timedifferent
30–60 min per interview2-4 h60-120 min60–90 min
Participantsdifferent
1 participant per interview3-124-102-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight Summary7S Assessment, Alignment Gaps, Change ActionsProblem Statement, Scope Boundaries, Assumption List, Next Analysis QuestionsStakeholder Map, Engagement Plan, Risk Notes
Tagsno overlap
QualitativeResearchCustomerDiscovery
OrganizationStrategyAlignmentChange
FacilitationAlignmentDiscovery
StakeholdersAlignmentFacilitationChange
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