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| Criterion |  UX Research User Interviews |  Business Strategy McKinsey 7S |  Facilitation Alignment Mapping |  Facilitation Problem Framing Workshop |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When a team works on symptoms but the real question stays fuzzy, a Problem Framing Workshop sharpens the view of the right problem. It separates observation, interpretation, and target picture from each other. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 30–60 min per interview | 2-4 h | 1-2 h | 60-120 min |
Participantsdifferent | 1 participant per interview | 3-12 | 4-12 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | 7S Assessment, Alignment Gaps, Change Actions | Alignment Map, Open Issues, Decision Questions | Problem Statement, Scope Boundaries, Assumption List, Next Analysis Questions |
Tagsno overlap | QualitativeResearchCustomerDiscovery | OrganizationStrategyAlignmentChange | AlignmentStakeholdersStrategyFacilitation | FacilitationAlignmentDiscovery |