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| Criterion |  UX Research User Interviews |  Innovation Lotus Blossom |  Innovation Reverse Brainstorming |  Innovation Rapid Ideation |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 30–60 min per interview | 45-90 min | 30-60 min | 5-20 min |
Participantsdifferent | 1 participant per interview | 3-10 | 3-12 | 1-20 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Lotus Diagram, Idea Themes, Shortlist | Reverse Ideas, Risk Themes, Solution Ideas | Ideenpool, Roh-Shortlist, Cluster |
Tagsno overlap | QualitativeResearchCustomerDiscovery | BrainstormingIdeationCreativityDivergenceWorkshop | BrainstormingIdeationCreativityRisk | BrainstormingIdeationDivergenceSpeed |