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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowHighMediumMedium
Timedifferent
30–60 min per interviewHalf day2-4 h1-2 h
Participantsdifferent
1 participant per interview3-123-124-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryLeverage Map, Action Strategy7S Assessment, Alignment Gaps, Change ActionsAlignment Map, Open Issues, Decision Questions
Tagsno overlap
QualitativeResearchCustomerDiscovery
Systems thinkingChangeStrategy
OrganizationStrategyAlignmentChange
AlignmentStakeholdersStrategyFacilitation
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