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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.
Complexitydifferent
LowHighHighMedium
Timedifferent
30–60 min per interviewHalf day1-5 Tage2-4 h
Participantsdifferent
1 participant per interview3-124-123-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryLeverage Map, Action StrategyLogic Model, Change Objectives, Intervention Components, Evaluation Plan7S Assessment, Alignment Gaps, Change Actions
Tagsno overlap
QualitativeResearchCustomerDiscovery
Systems thinkingChangeStrategy
ChangeSystems thinkingCapability
OrganizationStrategyAlignmentChange
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