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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.
Complexitydifferent
LowHighLowLow
Timedifferent
30–60 min per interviewHalf day30–60 min45-90 min
Participantsdifferent
1 participant per interview3-124-83-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryLeverage Map, Action StrategyEmpathy Map, Assumptions List, Research GapsForce Field Map, Change Levers, Risk Notes
Tagsno overlap
QualitativeResearchCustomerDiscovery
Systems thinkingChangeStrategy
SynthesisQualitativeWorkshop
ChangeDecisionStrategy
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