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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowHighMediumMedium
Timedifferent
30–60 min per interviewHalf day45-60 min1-5 Tage
Participantsdifferent
1 participant per interview3-122-8Nutzertraffic
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncAsync
Outputdifferent
Interview Notes, Themes, Insight SummaryLeverage Map, Action StrategyAssumption map, Test backlog, Risk rankingClick Data, Interest Signal, Learning Decision
Tagsno overlap
QualitativeResearchCustomerDiscovery
Systems thinkingChangeStrategy
AssumptionsRiskExperimentsValidation
ValidationExperimentsDemandDiscovery
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