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Selected:User Interviews Learning Card Opportunity Interview Opportunity Solution Tree

Criterion	UX Research User Interviews	Product Discovery Learning Card	Product Discovery Opportunity Interview	Product Discovery Opportunity Solution Tree
Purposedifferent	When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.	The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.	When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.	When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent	Low	Low	Medium	Medium
Timedifferent	30–60 min per interview	25-40 min	30-60 min je Interview	1-2 h Setup, laufend
Participantsdifferent	1 participant per interview	1-5	5-12 Interviews	2-6
Formatsame	Workshop + async	Workshop + async	Workshop + async	Workshop + async
Outputdifferent	Interview Notes, Themes, Insight Summary	Learning Card with evidence and next action	Interview Notes, Opportunity Themes, Customer Quotes	Opportunity Solution Tree, Experiment Backlog, Learning Log
Tags1 shared	QualitativeResearchCustomerDiscovery	ExperimentsValidationDiscoveryLearning	DiscoveryInterviewsOpportunityCustomer	DiscoveryOutcomesExperimentsOpportunity

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