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| Criterion |  UX Research User Interviews |  Product Discovery Learning Card |  Product Discovery Opportunity Interview |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 25-40 min | 30-60 min je Interview | 45-75 min |
Participantsdifferent | 1 participant per interview | 1-5 | 5-12 Interviews | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Learning Card with evidence and next action | Interview Notes, Opportunity Themes, Customer Quotes | Test Matrix, Test Plan |
Tags1 shared | QualitativeResearchCustomerDiscovery | ExperimentsValidationDiscoveryLearning | DiscoveryInterviewsOpportunityCustomer | ExperimentsValidationDiscoveryOptions |