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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30–60 min per interview25-40 min15-60 min je Zyklus45-75 min
Participantsdifferent
1 participant per interview1-51-82-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryLearning Card with evidence and next actionSituation Assessment, Decision Loop, Action UpdatesTest Matrix, Test Plan
Tagsno overlap
QualitativeResearchCustomerDiscovery
ExperimentsValidationDiscoveryLearning
DecisionChangeLearningStrategy
ExperimentsValidationDiscoveryOptions
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