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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration of Five-Minute VC Check with its method-specific working model.
Business Strategy
5-Minuten VC-Check
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list.
Complexitydifferent
LowMediumLowLow
Timedifferent
30–60 min per interviewWochen bis Monate je Lernzyklus15-30 min5-15 min
Participantsdifferent
1 participant per interview2-82-61-5
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryHypothesis list, MVPs, Learning reports, Pivot or persevere decisionRoot cause notes, CountermeasuresVC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step
Tagsno overlap
QualitativeResearchCustomerDiscovery
LeanStartupValidationMVP
Root causeIncidentLeanProblem solving
StartupValidationCompetition
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