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| Criterion |  UX Research User Interviews |  Product Strategy KPI Tree |  Decision Making Option Framing |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 90-180 min initial, dann laufend | 45-120 min |
Participantsdifferent | 1 participant per interview | 3-8 | 3-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | KPI Tree, Owner List | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs |
Tagsno overlap | QualitativeResearchCustomerDiscovery | MetricsStrategyAlignmentMeasurement | OptionsDecision framingStrategyComparison |
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