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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
A paper-based illustration representing Domain Storytelling with its core stages and visible working result.
Knowledge Modeling
Domain Storytelling
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.Domain Storytelling translates domain knowledge into a shared narrative of actors, objects, and workflows. It is especially useful when language, rules, and process understanding must be tightly connected.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30–60 min per interview1-3 h1-2 h30-60 min je Interview
Participantsdifferent
1 participant per interview3-122-85-12 Interviews
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryKnowledge Map, Critical Knowledge Areas, Transfer PlanDomain Story, Glossary Notes, Process NarrativeInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
QualitativeResearchCustomerDiscovery
KnowledgeMappingRisk
KnowledgeDomain-Driven DesignProcess
DiscoveryInterviewsOpportunityCustomer
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