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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30–60 min per interview1-3 h45-90 min1-2 h
Participantsdifferent
1 participant per interview3-122-81-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryKnowledge Map, Critical Knowledge Areas, Transfer PlanAssumption List, Critical Assumptions, Learning PlanConcept Map, Relationship Labels, Knowledge Gaps
Tagsno overlap
QualitativeResearchCustomerDiscovery
KnowledgeMappingRisk
AssumptionsRiskDecisionDiscovery
KnowledgeConceptsMappingSensemaking
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