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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
LowHighMediumLow
Timedifferent
30–60 min per interview2-8 h1-4 h15-30 min
Participantsdifferent
1 participant per interview2-83-82-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryProblem Analysis, Decision Analysis, Risk PlanProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanRoot cause notes, Countermeasures
Tagsno overlap
QualitativeResearchCustomerDiscovery
Problem solvingRoot causeDecisionOperations
Root causeProblem solvingQualityIncident
Root causeIncidentLeanProblem solving
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