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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
LowHighLowLow
Timedifferent
30–60 min per interview2-8 h45-90 min15-30 min
Participantsdifferent
1 participant per interview2-82-82-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryProblem Analysis, Decision Analysis, Risk PlanAssumption List, Critical Assumptions, Learning PlanRoot cause notes, Countermeasures
Tagsno overlap
QualitativeResearchCustomerDiscovery
Problem solvingRoot causeDecisionOperations
AssumptionsRiskDecisionDiscovery
Root causeIncidentLeanProblem solving
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