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| Criterion |  UX Research User Interviews |  Product Discovery Kano Model |  Facilitation Problem Framing Workshop |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When a team works on symptoms but the real question stays fuzzy, a Problem Framing Workshop sharpens the view of the right problem. It separates observation, interpretation, and target picture from each other. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30–60 min per interview | 1-2 Tage | 60-120 min | 1-2 h |
Participantsdifferent | 1 participant per interview | 10-50 | 4-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Kano Matrix, Feature Classes, Priority Themes | Problem Statement, Scope Boundaries, Assumption List, Next Analysis Questions | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | QualitativeResearchCustomerDiscovery | SatisfactionPrioritizationCustomer | FacilitationAlignmentDiscovery | AlignmentStakeholdersStrategyFacilitation |