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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min per interview1-2 Tage1-5 Tage30-60 min
Participantsdifferent
1 participant per interview10-50Nutzertraffic1-5
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryKano Matrix, Feature Classes, Priority ThemesClick Data, Interest Signal, Learning DecisionCompleted Experiment Canvas, Success Metric
Tagsno overlap
QualitativeResearchCustomerDiscovery
SatisfactionPrioritizationCustomer
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryHypothesis
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