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| Criterion |  UX Research User Interviews |  Product Discovery Kano Model |  UX Design Customer Journey Canvas |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-2 Tage | 1-3 h | 30-60 min je Interview |
Participantsdifferent | 1 participant per interview | 10-50 | 3-10 | 5-12 Interviews |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Kano Matrix, Feature Classes, Priority Themes | Customer Journey Canvas, Pain Points, Experience Opportunities | Interview Notes, Opportunity Themes, Customer Quotes |
Tags1 shared | QualitativeResearchCustomerDiscovery | SatisfactionPrioritizationCustomer | JourneyCustomerService designCanvas | DiscoveryInterviewsOpportunityCustomer |