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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration for ALPEN Method
Operations
ALPEN Method
Paper illustration for ABC Analysis
Operations
ABC Analysis
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.
Complexitydifferent
LowMediumLowLow
Timedifferent
30–60 min per interview1-2 Tage10-20 min daily30-60 min
Participantsdifferent
1 participant per interview10-5011-5
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncAsync
Outputdifferent
Interview Notes, Themes, Insight SummaryKano Matrix, Feature Classes, Priority ThemesDaily Plan, Time Estimates, Review NotesABC Classification, Focus Rules, Control List
Tagsno overlap
QualitativeResearchCustomerDiscovery
SatisfactionPrioritizationCustomer
PlanningTime managementProductivityOperations
PrioritizationOperationsPortfolio
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