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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Kaizen Event.
Operations
Kaizen Event
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for PDCA Cycle.
Operations
PDCA Cycle
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For a tightly scoped process segment with noticeable waste, the method bundles shared energy for change. It suits situations that call for fast learning loops and visible adjustments.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min per interview0.5-5 Tage30-60 min je Interview1 h bis mehrere Wochen
Participantsdifferent
1 participant per interview4-105-12 Interviews1-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryKaizen Charter, Waste List, Improvement Experiments, Standard Work UpdateInterview Notes, Opportunity Themes, Customer QuotesPDCA Log, Experiment Plan, Learning Outcome, Standard Change
Tagsno overlap
QualitativeResearchCustomerDiscovery
LeanContinuous improvementOperations
DiscoveryInterviewsOpportunityCustomer
Continuous improvementLeanExperiments
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