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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Kaizen Event.
Operations
Kaizen Event
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For a tightly scoped process segment with noticeable waste, the method bundles shared energy for change. It suits situations that call for fast learning loops and visible adjustments.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30–60 min per interview0.5-5 Tage30-60 min je Interview45-90 min
Participantsdifferent
1 participant per interview4-105-12 Interviews2-5
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryKaizen Charter, Waste List, Improvement Experiments, Standard Work UpdateInterview Notes, Opportunity Themes, Customer QuotesA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
QualitativeResearchCustomerDiscovery
LeanContinuous improvementOperations
DiscoveryInterviewsOpportunityCustomer
LeanProblem solvingCoachingOperations
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