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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Kaizen Event.
Operations
Kaizen Event
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration for ABC Analysis
Operations
ABC Analysis
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For a tightly scoped process segment with noticeable waste, the method bundles shared energy for change. It suits situations that call for fast learning loops and visible adjustments.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min per interview0.5-5 Tage1-2 Tage30-60 min
Participantsdifferent
1 participant per interview4-1010-501-5
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncAsync
Outputdifferent
Interview Notes, Themes, Insight SummaryKaizen Charter, Waste List, Improvement Experiments, Standard Work UpdateKano Matrix, Feature Classes, Priority ThemesABC Classification, Focus Rules, Control List
Tagsno overlap
QualitativeResearchCustomerDiscovery
LeanContinuous improvementOperations
SatisfactionPrioritizationCustomer
PrioritizationOperationsPortfolio
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