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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Kaizen Event.
Operations
Kaizen Event
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For a tightly scoped process segment with noticeable waste, the method bundles shared energy for change. It suits situations that call for fast learning loops and visible adjustments.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30–60 min per interview0.5-5 Tage2-6 h30-60 min je Interview
Participantsdifferent
1 participant per interview4-102-85-12 Interviews
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryKaizen Charter, Waste List, Improvement Experiments, Standard Work UpdateEvent Model, UI Flow, Commands, Read ModelsInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
QualitativeResearchCustomerDiscovery
LeanContinuous improvementOperations
EventsBlueprintDomain-Driven DesignBehavior
DiscoveryInterviewsOpportunityCustomer
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