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| Criterion |  UX Research User Interviews |  Product Discovery Jobs to Be Done |  UX Research Personas |  UX Research Empathy Mapping |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 30–60 min per interview | 1-3 Wochen | 1-3 Tage | 30–60 min |
Participantsdifferent | 1 participant per interview | 5-12 Interviews | Internes Team | 4-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Job Stories, Outcome Statements, Opportunity List | Persona Profiles, Needs Summary, Scenario Notes | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | QualitativeResearchCustomerDiscovery | CustomerOutcomesNeeds | ResearchCustomerSynthesis | SynthesisQualitativeWorkshop |