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| Criterion |  UX Research User Interviews |  Product Discovery Jobs to Be Done |  UX Research Customer Journey Mapping |  UX Design Lean UX Canvas |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-3 Wochen | 2-4 h | 2-3 h |
Participantsdifferent | 1 participant per interview | 5-12 Interviews | 4-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Job Stories, Outcome Statements, Opportunity List | Journey Map, Pain-point List, Opportunity Backlog | Completed Lean UX Canvas, Hypothesis list, First experiment |
Tagsno overlap | QualitativeResearchCustomerDiscovery | CustomerOutcomesNeeds | JourneyServiceService design | CanvasHypothesisOutcomesDiscovery |