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| Criterion |  UX Research User Interviews |  Product Discovery Jobs to Be Done |  Business Strategy GAP Analysis |  UX Design Lean UX Canvas |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-3 Wochen | 1-3 h | 2-3 h |
Participantsdifferent | 1 participant per interview | 5-12 Interviews | 2-8 | 3-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Job Stories, Outcome Statements, Opportunity List | Gap Matrix, Action Plan, Risk Notes | Completed Lean UX Canvas, Hypothesis list, First experiment |
Tagsno overlap | QualitativeResearchCustomerDiscovery | CustomerOutcomesNeeds | StrategyAnalysisPlanning | CanvasHypothesisOutcomesDiscovery |