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| Criterion |  UX Research User Interviews |  UX Research Customer Journey Mapping |  Product Discovery Jobs to Be Done |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–60 min per interview | 2-4 h | 1-3 Wochen | 1-3 h |
Participantsdifferent | 1 participant per interview | 4-10 | 5-12 Interviews | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Journey Map, Pain-point List, Opportunity Backlog | Job Stories, Outcome Statements, Opportunity List | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | QualitativeResearchCustomerDiscovery | JourneyServiceService design | CustomerOutcomesNeeds | JourneyCustomerService designCanvas |