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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Ivy Lee Method
Operations
Ivy Lee Method
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper notes move from an inbox to action, project and calendar collections.
Operations
Getting Things Done
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.With a restless workday full of too many open items, the method creates radical simplicity. It directs attention to a short sequence instead of a broad, still-open field.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.With many open commitments and ideas in daily life, a reliable external storage system emerges. The method relieves the mind so priority and context don't have to compete in memory.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30–60 min per interview5-10 min daily30-60 min je Interview1-2 h Setup, laufend
Participantsdifferent
1 participant per interview15-12 Interviews1
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncAsync
Outputdifferent
Interview Notes, Themes, Insight SummaryDaily Priority List, Completion NotesInterview Notes, Opportunity Themes, Customer QuotesAction Lists, Project List, Review Routine
Tagsno overlap
QualitativeResearchCustomerDiscovery
PrioritizationProductivityExecution
DiscoveryInterviewsOpportunityCustomer
ProductivityPlanningTasksExecution
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