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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Ivy Lee Method
Operations
Ivy Lee Method
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.With a restless workday full of too many open items, the method creates radical simplicity. It directs attention to a short sequence instead of a broad, still-open field.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 min per interview5-10 min daily45-90 min15-30 min
Participantsdifferent
1 participant per interview12-52-6
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryDaily Priority List, Completion NotesA3 Report, Action Plan, Root Cause AnalysisRoot cause notes, Countermeasures
Tagsno overlap
QualitativeResearchCustomerDiscovery
PrioritizationProductivityExecution
LeanProblem solvingCoachingOperations
Root causeIncidentLeanProblem solving
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