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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.
Complexitydifferent
LowHighMediumHigh
Timedifferent
30–60 min per interview1-5 Tage1-2 h Setup, laufend2-4 h
Participantsdifferent
1 participant per interview4-122-63-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryLogic Model, Change Objectives, Intervention Components, Evaluation PlanOpportunity Solution Tree, Experiment Backlog, Learning LogFuture Reality Tree, Negative Branches, Assumption List, Improved Injections
Tagsno overlap
QualitativeResearchCustomerDiscovery
ChangeSystems thinkingCapability
DiscoveryOutcomesExperimentsOpportunity
Theory of ConstraintsSystems thinkingChange
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