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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowHighMediumMedium
Timedifferent
30–60 min per interview1-5 Tage2-4 h1-2 h
Participantsdifferent
1 participant per interview4-123-124-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryLogic Model, Change Objectives, Intervention Components, Evaluation Plan7S Assessment, Alignment Gaps, Change ActionsAlignment Map, Open Issues, Decision Questions
Tagsno overlap
QualitativeResearchCustomerDiscovery
ChangeSystems thinkingCapability
OrganizationStrategyAlignmentChange
AlignmentStakeholdersStrategyFacilitation
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